Adventures in Hunger Games Marketing: Effie Trinket, Style Icon

Since The Hunger Games' March 23 release fast approaches, Lionsgate is creating a regular flow of stills and goodies and tie-inches to stoke the fires of fandom and they've put an unpredicted bit of marketing muscle behind not only star Jennifer Lawrence, but co-star Elizabeth Banks and her supporting character, Effie Trinket. On second thought, maybe that is not so surprising Effie's strikingly gaudy visual look, connected with image-obsessed Capitol culture inside the imaginary nation of Panem, provides more if this involves marketing options than Katniss Everdeen's tomboy-switched-teen warrior ensembles. To wit: Effie, as carried out by Banks, might be the face area in the official Hunger Games nail polish line, made up of various shades representing the districts of Panem. ("The options never for homely nails," she preaches round the Hunger Games offshoot site CapitolCouture.pn.) Ironically, Capitol styles are regarded as as absurdly garish within the Hunger Games world, which describes Banks's clownish getups as Effie, District 12's government-designated escort. The information will receive a little muddled when Lionsgate which is corporate partners sell "Capitol Couture" to fans by having an positive spin being coveted and copied, but fans have a very soft spot for Effie as well as the sentiment signifies really a cosplay vibe than any legitimate espousal of Capitol culture. (Right?) Anyway, expect if you see Effie's styles was similar to IRL eventually Halloween 2012 needs to be rife with Effie-inspired fan styles, once the franchise's enormous recognition is any suggestion. Right here are a handful of of Effie's looks to help you get started -- she never wears the identical makeup exceeding one outfit, airbrushes on pink foundation, and wears butterfly-adorned falsies, and then we clearly have that to keep. [Facebook, CapitolCouture.pn, Glamour]