Adventures in Hunger Games Marketing: Effie Trinket, Style Icon

Since The Hunger Games' March 23 release fast approaches, Lionsgate is creating a regular flow of stills and goodies and tie-inches to stoke the fires of fandom and they've put an unpredicted bit of marketing muscle behind not only star Jennifer Lawrence, but co-star Elizabeth Banks and her supporting character, Effie Trinket. On second thought, maybe that is not so surprising Effie's strikingly gaudy visual look, connected with image-obsessed Capitol culture inside the imaginary nation of Panem, provides more if this involves marketing options than Katniss Everdeen's tomboy-switched-teen warrior ensembles. To wit: Effie, as carried out by Banks, might be the face area in the official Hunger Games nail polish line, made up of various shades representing the districts of Panem. ("The options never for homely nails," she preaches round the Hunger Games offshoot site CapitolCouture.pn.) Ironically, Capitol styles are regarded as as absurdly garish within the Hunger Games world, which describes Banks's clownish getups as Effie, District 12's government-designated escort. The information will receive a little muddled when Lionsgate which is corporate partners sell "Capitol Couture" to fans by having an positive spin being coveted and copied, but fans have a very soft spot for Effie as well as the sentiment signifies really a cosplay vibe than any legitimate espousal of Capitol culture. (Right?) Anyway, expect if you see Effie's styles was similar to IRL eventually Halloween 2012 needs to be rife with Effie-inspired fan styles, once the franchise's enormous recognition is any suggestion. Right here are a handful of of Effie's looks to help you get started -- she never wears the identical makeup exceeding one outfit, airbrushes on pink foundation, and wears butterfly-adorned falsies, and then we clearly have that to keep. [Facebook, CapitolCouture.pn, Glamour]

Variety, Chopard team

Chopard has joined with Variety to choose honorees for that twelfth annual Chopard Trophy, to salute the job of more youthful-generation thesps. The jury will choose one actor and something actress, using the trophies to become presented in Cannes in a Chopard-located party in a date to become set. The kudos is going to be succumbed the existence of festival leader Gilles Jacobs the those who win is going to be introduced yesterday the fete. The jury includes "Bullhead" helmer Michael Roskam Sarah Siegel-Magness, a producer of "Precious" actress Sharon Lawrence Chopard worldwide communications director Raffaella Rossiello (representing company co-prexy Caroline Scheufele) and Steven Gaydos, executive editor of Variety. Previous honorees include Marion Cotillard, Diane Kruger and Gael Garcia Bernal. Contact Variety Staff at news@variety.com

Johnny Depp Joins Edgar Wright For 'Night Stalker'

It looks like Johnny Depp and Edgar Wright may be teaming up to hunt the supernatural in Disney's adaptation of two 1970's telepics and the ABC series "Kolchak: The Night Stalker." Deadline reports that Depp would potentially star as Carl Kolchak in "The Night Stalker." He's a hardboiled reporter who tackles stories that law enforcement doesn't want to touch. Most of the cases in the original tales involved monstrous creatures like vampires and zombies, but Kolchak also explored the dark world of witches and other occult mysteries. With the "Shaun of the Dead" director usually having a hand in the writing side of his projects, it'd be great to see Disney hand this responsibility over to Wright. No scribe has been named yet, though. The quirky stylings of the director and Depp should be fascinating to watch. While we anticipate more news about this inspired collaboration, head past the break for a look at the rest of this week's horror news. Popular Manga Tale 'Bleach' Getting American Adaptation Fans of Tite Kubo's manga/anime tale "Bleach" will be seeing an American adaptation from Warner Bros. soon. The studio has acquired the rights to the story and is setting "Wrath of the Titans" scribe Dan Mazeau to the task of revamping it. The film will follow teen Ichigo who can see ghosts. A malevolent spirit known as a Hollow attacks his family, and the young man becomes a Hollow hunter dedicating his life to protecting the innocent and helping tortured souls find peace in the afterlife. The popular story has been adapted for videogames, trading cards, musicals, and more. Can Warner Bros. find the right combination of the supernatural, action, and comedy to create a worthy remake? Will the casting of this one be another "Akira?" The 'Demonologist' Fights Fiends from Hell "Back to the Future" director Robert Zemeckis has found his new producing project in "Demonologist." Universal snatched up the story, which comes from a novel written by Andrew Pyper. It follows a professor who has been studying the epic John Milton poem "Paradise Lost." He accepts a free trip to Italy, but while there a demonic spirit "appears to kill his daughter." The professor embarks on a dark journey to save her from the wicked entities. Will the studio play it safe and make this the next "Da Vinci Code," or will they bring on the horror in full force? Vampires on a Plane in 'Night Wings' We've had "Snakes on a Plane," but get ready for vamps traveling the friendly skies. THR is reporting that a "Fright Night-esque" story is on the way from Ember Entertainment. The company has been granted distribution rights for "Night Wings." When a 12-year-old boy takes a redeye flight, he soon discovers that there are bloodsucking vampires all around him. He tries to convince the crew that the vamps are on-board from Romania, but only one passenger believes him. The guy also happens to be a mourning father, seeking revenge against the vamp clan. Syfy writer Paul Birkett and visual effects producer Dusan Strugar are working on this one which hopefully means these vampires will actually be of the terrifying variety and not the romantic version we've been getting a lot of lately. Disney Makes a Creature Feature Disney and the writer behind fright flicks like "The Ring" and "Scream 4" are teaming up for a creature feature. The Mickey Mouse studio has wanted to create a project associated with their theme park ride, The Matterhorn. They're aiming for an adventure story and have given the job to first-time director Brian Beletic. Justin Springer ("Tron Legacy") will be producing. Five adventure seekers including a travel guide, a cartographer, an escape artist, an extreme sports enthusiast, and an archeologist head to the Alps "for mysterious reasons" and face a group of yetis (think mountain dwelling Bigfoot creatures) guarding a secret. Yetis make everything better, so here's hoping Disney allows its team to play up the gnarly beastie angle. Amanda Seyfried Evades Abductors in 'Gone' Yesterday we found out that Red Riding Hood actress Amanda Seyfried has a taxidermy collection, which made us love her even more. Her new movie "Gone" opens tomorrow. Seyfried stars as a young women trying to escape abduction, haunted by the kidnapping of her sister two years earlier. Having evaded capture before, she believes the mysterious abductor has come back to finish the job, but no one will believe her. Listen to the actress talk about the film on Dread Central. Tell us what you think of this week's Horror Bites in the comments and on Twitter!

Del Toro Creating Day's The Dead

Guillermo's shepherding another 'toonBecause he's clearly made the decision that such things as sleeping are for that weak, Guillermo del Toro has added another project to his sprawling workload. That one, however, he will not directly write or direct, but basically produce, because he creates to supervise Day's The Dead.No, it isn't a Romero remake: it's being co-written and directed by Jorge R Gutierrez, that has cooked up a Romeo And Juliet-style story which will occur from the backdrop from the Mexican holiday referred to as Dia p los Muertos.Celebrated between the foremost and second of November, the vacation honours the deceased, with festivals, parades, hopes and choices of food.Gutierrez, that has composed the script with Doug Langdale, will conjure the film up in CG via Mexican company Reel Forex. It will be a heavily musical film and also the del Toro and co are searching to obtain worldwide artists to lead.All being well, Day's The Dead should be prepared for release at the end of 2014. Del Toro, meanwhile, has already been busy making massive monster adventure film Off-shore Rim, that will hit our shores in 2013.

Wanderlust Red-colored Band Trailer Online

Switch on, stay tuned, drop trou?The final time we had a promo for Heroines maestros David Wain and Ken Marino's comedy Wanderlust, it had been the standard old theatrical version in November. Well, using the movie striking today in america (and March 2 right here), the red-colored band trailer has showed up, getting promising, sexual references and Paul's Joe Lo Truglio within the altogether. Provided there's nobody of the sensitive character within the room, or that watching may be will not enable you to get fired out of your job, go nuts, muddy funsters.Wanderlust finds Manhattan couple George (Paul Rudd) and Linda (Jennifer Aniston) losing their existence savings having a bad investment simultaneously George's job implodes). Facing living (and dealing) alongside his boorish brother Ron (Marino), the happy couple rather decides to test a close commune that provides free love, free room and board and all sorts of the character you are able to handle.But while things initially appear blissful, they soon see their worldviews and relationship challenged through the various kooky figures that inhabit the land referred to as Elysium...When the standard trailer showed up, we wondered what potty-mouthed delights might appear inside a red-colored band version, and you know. The cast is packed with Wain and Marino's regular cohorts, including Malin Akerman, Kerri Kenney-Silver and Justin Theroux, along with a sprinkling of recent faces (Lauren Ambrose, Alan Alda and Jordan Peele). And in the looks of the, they have all introduced the funny.As pointed out, Wanderlust walks in on March 2.

Start looking at LOTR LEGO collection

As though the discharge from the Hobbit were not enough to transmit fans of Middle-earth right into a craze, LEGO have introduced a brand new The almighty From The Rings collection featuring the heroes and villains from the J.R.R Tolkien trilogy.An offer was signed this past year to permit the toy company accessibility privileges to any or all figures and configurations in the LOTR trilogy, along with the approaching adaptation from the Hobbit.The very first selection of LEGO items is anticipated to reach in December, in front of the Hobbit's release, and will also be a heroes collection, featuring the kind of Frodo, Aragorn and Gandalf (in the traditional gray attire).Next can come a little selection of villains, such as the Orcs of Moria, a Ringwraith and Gollum. Whether a Lego Eye of Sauron is going to be launched remains to appear, but we only hope so.We want to pretend that we are too developed to become hopelessly excited with this, but there it's... we are really not. The 2011 Holiday just written itself...